Presenting The iPhone/Gold Ratio 2023: Incrementum

Comparing gold only to fiat currencies can only capture its properties so far. This is why we are comparing it to the iPhone. In the realm of tech and economics, the iPhone 15 Pro costs 0.78 oz. of gold, a notable drop from the iPhone 14 Pro’s 0.87 oz. and the first iPhone’s 0.92 oz. in 2007. For gold investors, it means a cheaper iPhone in gold terms, even though its USD price has increased by 150% since 2007, averaging a 5.9% yearly inflation rate. This highlights the interesting relationship between technology, economics, and gold.

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